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Vision, Mission & Values


Our Vision

To be the world’s best integrated card clothing and card room accessories solution provider, driven by research and innovation, with a clear leadership position across products and markets, while exceeding stakeholder expectation.

Our Mission

“To serve the Global Card Clothing Industry through:

  • Constant Innovation
  • Timely Supplies
  • Best in Class Manufacturing Standards
  • Best in Class Quality & After Sales Support
  • Inspired Human Resource
  • Customer Centricity”
competitive advantage, strategic marketing concept
How can we help you?

Let us know your card clothing needs and we assure you to provide the best of solutions, products and services.


ICC is the technical partner with us. Whenever there is urgency, they always help us

Swinder Masih
CEO, SEL Manufacturing Co.Ltd Ludhiana (Punjab)

Core Values

Customer Centricity

It means that we stand behind our service commitment to our customers. We listen to them, we put them first and we do right for them.  It’s a burning desire to go above and beyond in every situation whether that’s leading businesses towards solutions or pushing the manufacturing capabilities to the next level.


Personal Accountability encompasses all phases of the process – before, during and after. Throughout the process, we must be willing to personally take ownership for understanding and accepting the task, taking actions to achieve agreed-upon results.


As we grow, it’s important for us to retain the family feel we’ve had since day one. That being said, fostering respect and cooperation isn’t a requirement, it’s simply a product of our environment. We recognize the importance of working together and believe every opinion should be heard.


We value equity, inclusion and dignity for all. We strive for excellence and recognize that our differences make us stronger. We respect and seek out inclusion of differences, realizing we can learn from each other. We define diversity as the mosaic of people who bring a variety of backgrounds, experiences, styles, perspectives, values and beliefs and this variety is an asset to us.


Employees are fountains of new ideas, fuelling better products, services and processes. The company embraces laughter, humour and having fun while working toward a common goal. It pools a diverse set of perspectives and experience by assembling cross-functional teams to collaborate on out of the box ideas and projects.


We believe in the policy of nurture, praise, respect; creating a consistent environment that builds relationships and trust with prospective stakeholders. We want to build a workplace where employees believe their voices are heard, growth is valued and collaboration is encouraged.

Growth & Learning

Employees S-T-R-E-T-C-H-E-S themselves both personally and professionally. They never feel stuck in a rut, as there are no dead-end jobs. Work to constantly unlock their potential, both in themselves and in their co-workers. Though it’s a challenge to “get it right at first GO” we gladly accept and strive to overcome. The only way we can solve new problems that arise is by learning and growing ourselves to meet them head-on.

Looking for top-notch carding solutions? We can help.